
Tony "Nick" Kusuma Lumbantobing
Sekretaris PPRLB
Synopsis
Broadcasting is his world. Before joining RRI Jakarta Pro2FM and Pro4FM as an government employee, he first started his career in 1983 as a reliable broadcaster at Radio Elshinta Jakarta, together with Ricky Respati successfully presenting the Elshinta Perina Utama Collection, the first private radio program featuring tandem broadcasters. This success took him to the promotion level as General Manager and served as Person in Charge of Broadcasting at Radio Famor Bandung as well as being a shareholder. Radio Famor Bandung is a network from Radio Elshinta Jakarta. His work in the city of Bandung continues with the national scale organization PRSSNI (Persatuan Radio Siaran Swasta Nasional Indonesia) sitting as the Bandung Branch Management Education Bureau. Then he was elected at the Regional Deliberation forum as Regional Manager of PRSSNI West Java. His next career journey took him to Bogor as General Manager of PT Radio Suara Antara Mas, which is located at Villa Duta Bogor. With sufficient experiences in the broadcast radio industry, it is time to take a step further into the world of private television by starting a career at Anteve, which is one of the business units of the Bakrie & Brothers group. Furthermore, to complete his experience in the advertising industry, he accepted an offer as Account Manager at PT Domindo Inkoprato Jakarta, an advertising agency company which is currently developing its business wings to become the 10 largest advertising agency in terms of television advertising billing in the 2000s era. It turns out that the electronic media industry is calling him again, this time he was offered the position of Producer at TV7, a newly established private television station owned by the Kompas Gramedia/KKG Group, to work on entertaining and educational television programs. Then in 2006 Nick became an entrepreneur and with two colleagues founded the Brandcasting Indonesia Creative Development company as Chief Operation Officer. Affiliated with the Dutch entertainment TV company Fruitlounge, at that time one of its clients was Global TV, a subsidiary of the MNC Group. Brandcasting was the first in Indonesia introduced an interactive television program format involving Content Providers and Telco. He became an Executive Producer for Metro TV, supervising Producers in the program & production department. Some of his portfolios on Metro TV including: Real Estate, Guests from Senayan, Camera Café, Zona 80, Healthy Life, Mario Teguh The Golden Ways and other special programs.




Profile
Nama Lengkap: Tony Kusuma Lumban Tobing, SE
Nama Profesi: Nick Tobing
Tempat dan Tanggal Lahir: Jakarta, 9 November 1962
Status: Menikah (2 anak)
Alamat: Kompleks Angkasa Pura Kemayoran. Jl Mokmer I No. G-4. Jakarta 10720
No. Ponsel: 081384181109
Email: nicktobing.jakarta@gmail.com
Expertise
- Produksi Program Televisi: Pre – Post Production, Creative Development TV Program.
- Promotion & Public Relations: above the line, media partnership.
Work Experience
- 2009-2020: Lembaga Penyiaran Publik RRI, Jakarta
- Produser & Penyiar:
- Mengeksekusi program reguler & acara spesial.
- Sebagai Pembaca berita nasional & Komentar Pro3 Puspem.
- Tim perumus Rapat Pola Programa 4 RRI Jakarta.
- Produser & Penyiar:
- 2007-2009: Metro TV, PT Media Televisi Indonesia, Jakarta.
- Executive Producer:
- Memimpin tim produksi pada setiap tahapan produksi.
- Mengkoordinir 5 (lima) orang Producer program.
- Memberi persetujuan & supervisi anggaran produksi tiap program.
- Mengevaluasi performa program yang ditayangkan secara periodik.
- Executive Producer:
- 2006-2007: PT Brandcasting Indonesia, Jakarta. Afiliasi Fruitlounge Media, Holland.
- COO/Chief Operating Officer:
- Memimpin operasional perusahaan dan sebagai pemilik saham.
- Menjalin kerjasama produksi program komersial dengan pihak stasiun televisi swasta se-Indonesia.
- Melakukan kerjasama dengan pemilik/pemegang hak cipta program televisi lokal dan asing.
- COO/Chief Operating Officer:
- 2002-2006: TV7 (Trans|7) PT Duta Visual Nusantara Tivi Tujuh, Jakarta.
- Producer Program:
- Mengeksekusi program televisi reguler atau program spesial sesuai dengan tahapan-tahapan produksi yang sudah baku.
- Membuat anggaran produksi program.
- Melakukan evaluasi program yang sudah ditayangkan.
- Memberikan laporan berkala kepada Executive Producer.
- Producer Program:
- 2000-2002: PT Domindo Inkoprato Advertising & Production, Jakarta.
- Account Manager:
- Menangani klien yang akan melakukan kampanye iklan di televisi.
- Menyusun Media Order & Purchase Order bagi klien.
- Melakukan negosiasi dengan pihak stasiun televisi untuk kepentingan klien.
- Account Manager:
- 1993-2000: Antv, PT Cakrawala Andalas Televisi, Jakarta.
- Senior Account Executive:
- Menangani rekanan biro iklan dan klien langsung/produsen.
- Membuat target pencapaian Sales per-tahun.
Presenter
- Supervisor:
- Melakukan rekrutmen & pelatihan calon Presenter televisi.
- Menyusun jadwal kerja & evaluasi bulanan bagi Presenter.
- Promo Producer:
- Kompilasi materi program untuk pembuatan on air promo program harian/mingguan & bulanan.
- Menulis naskah promo program sesuai dengan genre nya.
- Voice over promo program televisi.
- Presenter Continuity/Special Event:
- Program Laporan Anteve, cikal bakal program berita Cakrawala.
- Anchor program Sea Games IX Singapura.
- Senior Account Executive:
- 1990-1993: Radio Pro FM Bogor, PT Radio Suara Antara Mas, Bogor.
- General Manager:
- Memimpin operasional perusahaan sehari-hari.
- Membuat laporan bulanan kepada Board Of Director.
- Menyelenggarakan RUPS tahunan bagi para pemegang saham.
- General Manager:
- 1985-1990: Radio Famor, PT Radio Fata Morgana, Bandung.
- Penanggung Jawab & General Manager:
- Memimpin operasional perusahaan sehari-hari.
- Membuat laporan bulanan kepada Board Of Director.
- Menyelenggarakan RUPS tahunan bagi para pemegang saham.
- Menyusun laporan siaran bulanan kepada instansi yang berwenang.
- Sebagai pemilik saham perusahaan.
- Penanggung Jawab & General Manager:
- 1983-1985: Radio Elshinta, PT Radio Elshinta, Jakarta.
- Sales Executive:
- Melayani klien yang mempercayakan kampanye/promo produknya melalui pemasangan iklan radio.
- Menyusun laporan bulanan untuk Station Manager.
- Membuat jadwal kunjungan mingguan ke klien.
- Radio Announcer/Air Talent:
- Bertugas menyiarkan materi siaran sesuai format acara harian, mingguan & bulanan.
- Melakukan rekaman untuk iklan komersial radio.
- Membuat konsep program acara spesial untuk kepentingan Sales.
- Sales Executive:
Formal Education
- Sarjana Ekonomi, STIE IBMI, Jakarta.
- Fakultas Ilmu Komunikasi, Universitas Terbuka, Jakarta.
Seminar and Training
- Seminar 7 HABITS & HIGHLY EFFECTIVE PEOPLE by Steven Covey.
- Seminar WHO MOVED MY CHEESE by Gramedia.
- Seminar of Photography by Kodak.
- Diklat Penanggung Jawab Radio Siaran PRSSNI Jawa Barat.
- Orientasi Kewaspadaan Nasional (Orpadnas) PRSSNI Jawa Barat.
- Penataran P4 Pola Pendukung 45 Jam PRSSNI Jawa Barat.
- Lokakarya Penghantar Konsep Manajemen IPPM Jakarta.
Social Activities
- Majalah Kasut, GKI Pondok Indah, sebagai Pemimpin Redaksi.
- Majalah The Tobings, sebagai Anggota Redaksi.
- Master of Ceremony & Moderator berbagai event.
Hobby
Olahraga, Travelling & Mendengarkan Musik.